Andrew Boddington
Marketing Associate
Andrew has a rare and valuable hybrid experience of marketing that gets response. He can help you recruit new customers, and retain and develop those you already have. He can work on strategy and then deliver, according to where you need extra experience or hands on deck. He can be your ‘personal shopper‘ guiding you through the steps needed, and also manage some of the steps for you.
Since 1979, he has worked in marketing departments and advertising agencies, specialising in the creation of customer databases and their use to develop profitable relationships with customers. He has planned and managed communication plans and campaigns using mail, email, leafleting, etc. And he has advised and managed database projects, database segmentation, and trained staff in the principles and practice of databased marketing.
He started his career at Reader's Digest on magazine subscriptions and then Debenhams Finance for charge card recruitment and store events. He moved to agencies, Wunderman, EHS, and BBH's Limbo, before becoming freelance in 1991. In recent years, he has worked for easyJet, Travelodge, SAS Airlines, Wolfson College Oxford, Mercedes Benz, and Disney.
Clients value his length and breadth of experience, for example in aspects of database, response media, business process, operational issues, call centres, creative development, print production, planning, research, analysis, and evaluation. He can think strategically, with the feel for actual delivery, based on continued experience from ‘hands-on’ work. He aims to add value, and tangible deliverables, share knowledge, is respected for his listening and advising skills, has a face that usually fits, and a voice that speaks in simple English. He is a founder member, life fellow and speaker of the IDM, Institute of Direct Marketing, and is a member of the DMA, Direct Marketing Association.
Andrew is passionate about the town and countryside, architecture, history, food, travel, and all that goes with it!