London 2012
Cathy was responsible for developing, launch and management of London2012’s award winning “Back the Bid” campaign website which underpinned the successful bid to bring the Olympic and Paralympic Games to London in 2012.
She managed all aspects of the project, working with third parties, to realise a powerful, yet simple website and e-marketing campaign geared towards generating support for London’s Bid and keeping supporters and interested parties informed throughout the progress of the campaign. Over three million people backed the bid during the course of the campaign.